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Orvis chooses Manhattan to support multi-channel expansion

The Orvis Company, a multi-channel retailer of high-end sports equipment, apparel, home furnishings and gifts, has chosen Manhattan Associates' Advanced Planning and Replenishment solutions to support its multi-channel supply chain, help optimise its inventory investments and sustain its commitment to customer service.

Having originated as a mail-order company, Orvis now operates through US and UK retail stores, web sites, catalogues and a network of more than 500 dealerships worldwide.

The company says its strategic commitment to retail expansion and fast online sales growth was being constrained by its legacy processes and systems. According to Mark Holmes, vice president of information service: "We must deliver operational excellence to sustain our high standards, even as our business model becomes more complex."

He says the Manhattan system "will allow us to re-engineer our supply chain processes from planning and forecasting to inventory and warehouse management to deliver to our customers around the world."

Holmes adds that the company's policy is to adopt industry-leading best practices by partnering with a small number of solution providers that can deliver and continuously advance the capabilities of our business.

 

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