Spring 2007

Sanderson Group, one of the UK leaders in the multi-channel solutions market, has acquired multi-channel specialist Elucid from K3 Business Technology Group.

According to group managing director David O'Byrne: 'The acquisition is an important extension to our multi-channel business, and positions Sanderson as one of the largest suppliers to this growing market sector.'

Elucid was part of K3 for only a few years, but during that time K3's multi-channel activity is said to have flourished under the eye of managing director Simon Weeks, who is said to have helped the company increase its multi-channel retail business by 30 per cent and increase the average deal size by a hundred per cent.

David O'Byrne says Sanderson's enhanced expertise in mail order, retail, e-commerce, fulfilment and wholesale 'equips us with a unique understanding of this market, which makes Sanderson an ideal choice to help companies succeed in their multi-channel operations.'