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Snow, and the art of the possible
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Summer 2008
£1 million spur to SaaS software development
As interest grows in pay-as-you-go software suites for a wide range of business applications, a venture capital company, Eden Ventures, has launched a scheme to encourage the development of new products using this deployment model. It is working with Salesforce.com, a leading specialist in customer relationship management software. Together they have launched what they are calling the Force.com Investment Challenge – a venture challenge for entrepreneurs and early stage companies building on the Force.com Platform. At stake is investment of £1 million in total. Force.com is a brand of Salesforce.com. It delivers what the company calls Platform-as-a-Service, enabling companies to develop and deliver any application on demand. The winner will be announced at in November at Dreamforce 2008, salesforce.com's user and developer conference. 
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