Summer 2008

Direct Wines has become the first organisation to announce that it is using Omnica MCR to manage its direct-to-consumer fulfilment operations. Omnica was launched over a year ago to develop multi-channel supply-chain solutions built on the Microsoft Dynamics platform, and several customers are known to be on the point of going public with their adoption of the system.

Direct Wines is said to have selected Microsoft Dynamics AX last year as the IT platform of choice to support its international plans. It then chose Omnica MCR as the best all-round industry-specific solution for companies in its market space, which include direct marketing and catalogue/web-based organisations.

According to Simon McMurtrie, managing director of Direct Wines International: 'The Microsoft Dynamics AX platform gave us the freedom to run our IT as we want, as a strategic tool in achieving competitive edge.'

He adds: 'Omnica's functionality, pedigree and expertise for direct marketing companies have substantially reduced our implementation costs.'

 

Direct Wines' initial Omnica MCR implementation covers its Chateau Direct brand in the German market. Further go-lives are scheduled in Switzerland and Australia over coming weeks, and a roll-out is under way for its US businesses, Lionstone International and Beveridge Solutions, which account for $60m of its revenues.

l Applications of Microsoft Dynamics in the multi-channel field were covered in a feature article in our last issue, which you will find on our web site, www.fulfilonline.com.